Elevator speech - as the name sounds, it is a brief (like a lift) journey of presenting yourself - means a brief statement regarding yourself. This important tool should be ready with you always; suppose you get a chance to impress any person with influence. You wish to impress any CEO, an investor, or a client - it is generally considered that elevator speech will prove to be a real good instrument in your laboratory of communication skills. But, you know every coin has two faces, likewise is the story with elevator speech also. Infact, recently Laurie Ruettimann from Punk Rock did not seem to be quite happy with elevator speech.
Have you ever given a personal elevator speech? Honest to God, I hope you don't. As we've established before elevator speech are needy and no body wants to hire a needy person. There are some rules by Ruettimann's for impressing someone these are 1) you should be able to describe yourself ion a clear and concise way and 2) to understand strengths and weaknesses. Sounds good! Where she diverges from other HR advisers is on her last point:
This is good advice. It departs from the conventional advice about elevator speeches, and delves into the deeper issues of what it really means to have an audience with someone. The things like capability to pitch a movie in twelve seconds to millionaires which is almost necessary in Hollywood does not seem to be working well with your career search which is almost personal and meaningful. So Punk Rock HR has given as something to think about here. Hence I think that it is very valuable to keep an elevator speech in your back pocket. It is quite necessary to give sometime a thought about how to respond to a quick question from any stranger: "So, what do u do?" Here is something from Dale Kurow, Executive Coach, regarding this:
An elevator speech is a short (15-30 seconds, 150 words) sound bite that memorably introduces you. It specialize your uniqueness and it focuses on the benefits that you provide to the company. Kurow's has given the advice that how to keep your speech by being a yawn by framing that what you do in terms of benefit to the company For instance, she suggests changing, "Hi, my name is Stanley Manly, and I'm a public relations executive with 20 years of experience," to "Hi, my name is Stanley Manly, and I help inventors tell the world about their inventions," and "Hi, I'm Sally Hopeful, and I'm an executive recruiter," to "Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable.
To write your speech in such a way that will make people interested in what you do, here is what Kurow suggest: Write down what you can deliver to the company. Craft a great opening in front of the listener. Make sure that your listener wants you to speak more. Practice the speech in such a way until it rolls your tongue. By doing this I think it's a good idea to follow these guidelines to put together an elevator speech, because you never know when you have a few moments with an influencer. But according to Laurie's point, don't show you too needy. Position your speech in such a way that listener need you- and them they themselves will come on the conclusion. For the best industry job boards and best recruiters and headhunters in each industry, check out JobConcierge.com
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JobConcierge offers automated job search - real people search 300 job boards and submit applications to take care of your entire online job search. The site is known for its best jobs for 2010
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