A web video is only as great as the editing that created it. It doesn't matter if you have used a state-of-the-art camera, and had perfect angles, if you do not edit your video correctly for the Internet; than you will quickly find that your video is not suitable for Internet use. Just because your video looks great on film, and on your computer, it doesn't always mean that it will look good when being used on the Internet. This is why there are several rules that you must follow when you are editing a web video.
There are many great web video editing tips out there, however, there are several that are the foundational tips you must follow. Of course, like any video, you must film with editing in mind. When you are filming your web video, make sure that you stay away from sudden camera movements, and long-distance shots. Because of the averagely small size of a web video, when your video features many long-distance shots, you will notice that the clarity is off, and many people will not know what they are looking at. Keep everything simple, for the most part, and always make sure that you stick with close-ups. As a web video filmmaker, close-ups will be your new best friend, and it is a great way to keep your audience's attention.
Also, when you are editing your web video, you want to keep sudden, or quick, transitions at a minimum. This is because just in case some of your viewers are running at a lower Internet connection, when you have quick transitions, their player might actually skip over a pivotal scene, and it will make the video seem choppy. The main rule in web video editing is to make sure that everything is smooth. If you look at some very popular web videos, you will notice that there is very little actual camera movement and camera editing performed. Actually, there is a rule among many web videographers that they follow exactly.
This rule basically says that all of their web videos should be done with one take. This means keeping massive amounts of transitions and different shots at a minimum. While some videos require having many different shots, especially if you are making a how-to video, try to keep these shots smooth and precise. However, if you are merely explaining a product, try to do so in a single shot, which will require little-to-no actual video editing. The only editing that you may do is add text screens and other types of informative frames.
Editing for the web is much different than any other type of editing. If you have performed editing for actual films and other productions, you may find that editing for the web is boring, or extremely easy. However, once you see the finished product on the Internet, and understand how smooth editing and minimal transition shots reflect the overall condition of the web video, than you will finally understand why minimal editing is key.
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